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TOURAL, innovative technologies for conferences, exhibitions and large cultural events

TOURAL, innovative technologies for conferences, exhibitions and large cultural events

The proposal goes further into the use of geolocation and augmented reality to make the attendance at large cultural events more satisfying


The TOURAL project consortium (Galician acronym for Tecnoloxías Orientadas á Ubicación, Realidade Aumentada e Lincaxe para ferias, recintos e eventos culturais -oriented technologies for position, augmented reality and exhibitions, fairgrounds and cultural events match-making-), formed by Situm, Balidea and Nordesía Produccións,  presented this morning the main features of this initiative.

The aim of TOURAL is the development of innovative technologies that allows total interaction between professionals who attend conferences, exhibitions and large cultural events, using mobile devices applications. This interaction will allow to connect attendants both with each other and with the organizers. The application also will facilitate the users location and guidance both inside and outside the place where the event happens. This tools will be complemented with visits to the stands though augmented reality technologies.

Víctor Álvarez, CEO and Founder of Situm, Carlos Segade, BPO Services Manager of Balidea, and Rocío Castro, Communications Manager of Nordesía, have intervened at the presentation. They emphasized  its asset locator as the distinctive mark of the project, through which the application will identify and recommend individually those professional contacts, exhibitors or programmed events of interest to each user according to its sector of activity, business range or target.

TOURAL is co-financed by GAIN (Spanish acronym for Agencia Gallega de Innovación -Galician innovation agency-) and the European Regional Development Found, with the support of the Government of Galicia, though the Conecta PEME program. This program has the objective of encouraging cooperation between SME and others relevant actors of the innovation regional system.

You can get more information about the financing of the project in our detailed presentation.

TOURAL: oriented technologies for position, augmented reality and exhibitions, fairgrounds and cultural events match-making

The project carried out by Situm, Balidea and Nordesía proposes the development of a platform specifically designed for large cultural events that will allow the attendants to engage with everything that happens around, through mobile applications, allowing its guidance to points of interest and interaction with several contents using an augmented reality system.

TOURAL will also serve as a test for the Galician startup S-REC, specialized in the development of an events, activities and meetings real-time recommendations platform. Thus, the application will locate at any time those assets that may be a contact of interest for each user according to its sector of activity and the reasons of attending the event.

The proposal builds on the experience gained through smaller events like Ribadavia’s Festa da Istoria (History Festival) or SPIN 2016, the biggest event devoted to the sector of university entrepreneurship in Spain, Portugal and Latin America. TOURAL has CTAG (Spanish acronym for Centro de Automoción de Galicia -automotive technology centre of Galicia-) as an associated research center.

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