Situm Blog

Situm signs strategic alliance with AIS, the largest mobile operator in Thailand

Situm signs strategic alliance with AIS, the largest mobile operator in Thailand

This agreement will foster innovation of telco solutions provided by AIS to its large base of customers with ultimate location-based technologies.

Advanced Info Service (AIS), the leading Digital life provider in Thailand, has reached an agreement with Situm to bring its indoor tracking and wayfinding technology to Thailand. In this way, AIS customers will be able to benefit from the latest high precision and minimal infrastructure indoor technology from Situm.

This agreement will foster innovation of telco services provided by AIS to its large base of customers. Furthermore, it will provide indoor location-based services and solutions, meeting the needs of both corporates and end-users.

Pratthana Leelapanang, Chief Consumer Business Officer of AIS, states that “AIS is pleased to cooperate with Situm; we will further develop this indoor-location based technology to provide new, unique services that meet the lifestyle needs of our more than 40 million AIS mobile users. This new technology will also enable us to improve our capacity in doing business with leading businesses in Thailand. Currently, high-quality and efficacious indoor location-based technology is highly sought in the Thai business and services sector. The technology would help them market to their customers and take on new business opportunities”.

For Gregory Botanes, VP Sales & Marketing of Situm, this agreement represents a unique opportunity for the consolidation of Situm in Asian markets, where we have already deployed our technology to improve retail, security and healthcare.

We are sure that the alliance between AIS and Situm will benefit both companies and their customers by bringing new and innovative services that make their life easier, while at the same time it will reduce the cost of daily business operations” stated Mr. Gregory Botanes.

About AIS

Advanced Info Service Public Limited Company (AIS), Thailand's leader in digital life service provider, is No. 1 in 4G mobile network covering over 98 per cent of populated areas across the country and certified by OOKLA Speed Test as the fastest mobile network in Thailand for three consecutive years. AIS has recently upgraded its network ready to become the Next G Network capable of transferring data in gigabit.

AIS Fibre offers high-speed broadband using authentic fibre optic that reaches more than five million households nationwide. AIS is proud to provide digital services for telecom and multimedia industry in four major platforms: 1) Mobile Network providing national infrastructure for both voice and data; 2) Super WiFi; 3) High-Speed Broadband packed with world-class entertainment contents delivered to subscribers via TV internet AIS Playbox; and 4) ePayment through mPay service.

Find more information at

About Situm

Situm is the worldwide provider of minimal infrastructure/maximum accuracy indoor location solutions and the only purely based on Software, listed in the last Magic Quadrant of indoor location providers published by Gartner in January 2018.

Situm technology is present today in thousands of buildings in 5 continents, providing multiple benefits to corporate customers in different verticals, from hospitals, airports and train stations to malls, corporate buildings and factories, providing the most precise indoor positioning with the minimal infrastructure.

Find more information at


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